077: From Personal Trainer, to Gym Owner to Startup Incubator with Jean-Luc Boissonneault

Jean-Luc is a writer, speaker, and media spokesperson across many different outlets. He is a long-time entrepreneur who has started and sold multiple businesses including a chain of luxury personal training studios. Currently, he is the CEO of Miyagi incubator and accelerator in Ottawa, Canada, where he funds coaches and connects people to succeed in business. He is also a husband and a father of one.

Highlights of this interview include:

• Jean-Luc's origin story
• How he started his own gym and faced the odds
• How a client asking him about his dream and a deadline changed his life
• Jumped into running a gym with a $250K loan for equipment and gym
• When you don’t have much money, you have to force yourself to become very good at what you do and get the most from the least amount of money
• How Jean Luc overcame fear from a big competitor coming into the market
• How Jean Luc grew his business to multiple locations
• When you are outmatched, you have to look for your competitor’s weakness. There is a weakness in every strength
• Why he converted his gym to a personal training studio completely focused on results
• If you treat your customers so well, they will go out and refer you to others
• Jean-Luc has also hosted 15 large fitness events
• The importance of using referrals to find new customers for your business
• Why JLB started his incubator that helps entrepreneurs
• The importance of having the desire - anyone can learn if they the will
• Many entrepreneurs are looking for a map and need to embrace uncertainty
• Why it is important to keep trying things and making mistakes - that is how you learn

Links and resources:

• Jean-Luc's website
• Jean-Luc's Instagram
• Enterpreneur Hot Seat on the web
• Andy Storch Coaching
• Connect with me on LinkedIn

If you are interested in coaching or have feedback or questions on the podcast, feel free to send me an email: andy@andystorch.com