073: Defining Your Target Customer with Derek Champagne of The Artist Evolution

Derek is the CEO of The Artist Evolution, a marketing, design, and practice management firm he founded in 2007. He helps businesses of all budgets design and implement marketing strategies that work. He has developed and managed brands and marketing campaigns in multiple industries from start-ups to household names. He is the author of the book "Don't Buy a Duck." He is also a husband and father of two kids.

Topics/Highlights from the interview include:

• Derek's love for music and business at a young age
• The start of his own business
• Fighting the glamorous lifestyle
• How he always finds the solution
• How their service knows what needs to be changed in your brand
• Small adjustments can make a big difference
• His target customer now
• PETMAG - Plan, Execute, Track, Measure, Adjust, Grow

Links and resources:

• Derek's online marketing course
• The Artist Evolution
• Derek's LinkedIn Page
• Book: Don't Buy a Duck
• Enterpreneur Hot Seat on the web
• Andy Storch Coaching
• Connect with me on LinkedIn

If you are interested in coaching or have feedback or questions on the podcast, feel free to send me an email: andy@andystorch.com