The Power of Just Starting: How Podcasting Transformed My Career and Life

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Welcome to the Own Your Career podcast.

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This is your host, Andy Storch.

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And I just realized something interesting.

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I knew this was coming.

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I've been thinking about this for several weeks.

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And I wasn't sure, you know, what the exact numbers were when I was

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gonna talk about this and what the lessons were that I wanted to share.

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But the, the, the . The topic of today's show is just start because

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you don't know where it might go.

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And let me tell you where this is coming from, and I know I haven't

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published an episode in a while.

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Sorry about that.

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It's been definitely very busy time with lots of travel, a pending move

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and lots of things going on with my business and other podcasts.

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But I am committed to continuing to put content here to support

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you in owning your career.

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That's what this show is all about, owning your career and owning

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your life so that you can achieve more, be happier, more fulfilled.

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And a lot of times we have dreams, we have hopes, we have things that we're

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thinking about that we really want to do.

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And we think about them.

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We, we kind of keep them in our brains and our hearts.

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Maybe we talk to some friends about it.

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I'd really like to do this one day.

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Maybe we talk about it, maybe we don't.

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A lot of times, unless we sit down and make a plan doesn't really happen because

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a goal without a plan, as we know, I've talked about this in the past, a goal

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without a plan is really just a wish.

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And sometimes that goal is even smaller than what it really

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could be if you just got started.

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So let me tell you what the impetus or the inspiration for this episode

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today is what I've been thinking about.

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. I started podcasting for the first time in 2017, and I think I've

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shared some of this story before.

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I definitely, when I did a recap recently on the 400th, or just past the 400th

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episode of the Talent Development Think Tank podcast, my other show I started

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podcasting in 2017 with this show.

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It was originally called the Entrepreneur Hot Seat because I wanted to be an

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entrepreneur and I didn't know what to do.

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I was reading lots of books and listening to other podcasts.

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And I wanted to start something and I wanted to connect

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with other entrepreneurs.

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And so I started a podcast called The Entrepreneur Hot Seat, and

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I started interviewing different entrepreneurs about their businesses.

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And I learned a lot during that time about what other people were doing.

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And you know, some people kind of putting on a show, some people actually

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doing really interesting things.

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I also connected with some great people and I realized like, oh,

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this gives me the opportunity.

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To connect with people, to build relationships and to learn things,

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and also put out content to build my own brand while I'm doing it.

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And when I first started it, I had zero self-confidence in my own ability

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to share content and knowledge.

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I thought like, oh, it would be nice, you know, I hear all these experts and people

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on other podcasts, like, I would love to be a guest on other podcasts one day.

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I don't know if I have that much to say, you know, what, that could look like.

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But let me interview other people.

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And so it was probably 50 plus, maybe more, I should look it up, how many

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episodes it was before I ever did a solo show like this where I just

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talked and I didn't have anybody else to interview to rely on, right?

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It was just me and I had to build my self-confidence during that time, I

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also had to build my knowledge, right?

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I didn't know that much about entrepreneurship as I'm doing

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a show on entrepreneurship.

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But I learned a lot and that set me on a path.

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To not only starting and running my own business, which I've been doing

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successfully for the last few years, but also realizing the power of this mode

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or model modal of podcasting, right?

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This media medium, I.

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So many different words I'm trying to fit in here, this medium of

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podcasting and what it can do, right?

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And this is not a show just about podcasting.

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This story is about podcasting because that show the Entrepreneur Hot Seat gave

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me the confidence to go start a second show, which at the time was called the

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Talent Development Hot Seat in 2018.

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And that grew and turned into a conference and a membership community

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and a whole business that I run.

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And the show is now called the Talent Development Think Tank Podcast.

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That show has recently hit I think it's at 418 episodes, or it's gonna be a four 20.

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Very, very soon.

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I've actually recorded a few more that haven't published yet.

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This show changed from the own Your Career show to the Andy Storz show.

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I think also in 2018, maybe after I hit a hundred episodes in the show and I

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realized like there's more that I want to talk about besides entrepreneurship.

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I wanna talk about personal development and fitness and all these things.

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And so I changed to the Andy Store Show.

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I wanted to do more solo episodes like this, but I still continue to do a lot

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of interviews and that lasted for a couple years until I published my book.

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Own your career, own your life in November of 2020.

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And I thought it'd be good to create some type of companion podcast to the book.

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And so I changed the name of this podcast again to the Own Your Career

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Show and the Own Your career show has been running since November, 2020.

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Not entirely, consistently like the other show.

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But it's still going, right?

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I haven't published in a month or so, but this is out.

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It's still going.

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And in fact, if I look back,

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At these collection of shows putting my glasses on here,

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the Entrepreneur Hot Seat.

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I published 100 episodes.

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The Andy Storch show, roughly 131 episodes, I believe this show, 124, I

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think this is the hundred 24th episode.

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The talent development hot seat slash think tank.

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I mentioned over 400, 420 episodes roughly.

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I also started a third show called My N F T Journey.

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Some of you may remember that.

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To kind of share my journey through the N F T world buying and investing in NFTs.

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That did not work out too well because the market kind of collapsed in 2022.

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I lost a lot of money.

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I also lost a lot of interest in it as I started to focus more

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on my business and other things.

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And so I'm not running that show anymore.

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But there were 79 episodes there, and I may do another one soon.

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Just kind of talking about how I'm like, sort of exiting that space.

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And then I also mentioned that, you know, I thought when I started this

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journey, . Seven years ago, six years ago, that it'd be really cool if I

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could be a guest on other podcasts.

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And that has absolutely come true.

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I haven't at sometimes I sought it out.

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Most of the time I haven't, but I went back and looked and I, I

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can't find them all 'cause I'm not very good at keeping records.

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But I think I've been on a guest on about 150 other.

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Podcast so far and, and, and people reach out from time to time.

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And if you have a podcast, you're listening, you wanna have me as a guest

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feel free to reach out, let me know.

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There's some that are really, really good fit and some that I still decline

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because it's just not a good fit and I have a lot of stuff going on.

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Same with having people on my show.

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I'm very particular now about who comes on my talent development show

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and this show I have transitioned to making only a purely solo podcast.

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I rarely do interviews on here.

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As you, you may know if you listen, I've been focused on creating content from

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the book and then sharing inspiration and stuff from my life and my career.

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Anyway, if you add all of those numbers up, We are now over 1000 episodes.

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So think about this, and then I'm gonna give you the lesson.

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And the reason why I'm telling you this is not just to brag.

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I started podcasting in 2017, had no idea what I was doing.

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I luckily did have some friends who were podcasters already like Nick

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DiNardo and Larry Hagner, who are both mentors of mine during that time.

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And still to this day.

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Good friends and they helped me and other people I connected with who helped me.

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And I had no idea where it was gonna go.

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I knew that I wanted to do something to build a brand, to share

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content, to get things out there and to learn myself and to grow.

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And I figured, okay, let me try this and, and see what happens.

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And now, I have been six years later, I, my voice has been heard on over 1000

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podcast episodes, including this one.

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Like, think about that.

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That's pretty incredible.

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And you know, it's not like I've ever turned in any kind of sensation.

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None of my podcasts have ever blown up and become incredibly popular.

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I.

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With, you know, millions of downloads or even tens of thousands of downloads,

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they've all been like mild successes.

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But the thing that they've given me is a, a voice, right?

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A way to get my voice out there and talk to people.

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A way to build my brand.

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Really a way to connect and build relationships with lots

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of great people because I.

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Of those thousand episodes, I would guess that maybe a hundred of them were

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solo shows like this, and the other 900 were conversations with other people.

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So think about that.

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I've had over 900 recorded conversations with different people on different topics.

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Mostly entrepreneurship, talent development, career development,

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NFTs, and a few other topics, personal development, et cetera.

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You name it.

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And it's allowed me to become more versed on so many different things and to learn

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a lot from other people and to build my experience and my confidence and my

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speaking voice, right, and be able to speak more eloquently on different things.

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And you can be the judge on how eloquently I speak.

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But I'm very confident to get on a mic, especially on somebody else's

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show without any preparation to talk about anything, especially content

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from my book, which I know from heart.

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I also now get booked for a lot of keynote . Talks, right?

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Just this week I had two paid keynote features where people paid me a lot of

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money to speak into a mic to other people.

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And they were both virtual by the way, doing almost what I'm doing

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right now, except with an audience.

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But I couldn't see them at least for the first one because it was webinar style

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that were 960 people on, and I got paid a lot of money for that just to talk.

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Like I started doing with podcasting years ago, and it all started with the

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first podcast and then the second podcast.

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And then as I talked to more people and was doing all the work I was

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doing, I realized I had the, I think the knowledge and experience

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to maybe teach and help others, and that maybe I could write a book.

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I've been, I've been listening to podcasts about people publishing books

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and thought maybe I can do that too.

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And I went and learned how to do that and you know, I had the

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idea, I put down the outline.

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I just started writing one day.

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And eventually that turned into a book I published.

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And right now I'm writing my second book.

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And the lesson I want you to take from all of this is that when you have that

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idea in your head, that thing that you really want to achieve, the first

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thing you gotta do is put down a plan.

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You know, like, how am I going to make this work?

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How am I gonna achieve that big goal that I want to achieve?

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But the next thing you need to do is just start.

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You've gotta just start, right?

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Like you can't wait for things to be perfect.

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You can't wait for the stars in the moon to align in the exact right

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place for you to be able to start your podcast or start writing that blog or

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post your first post on LinkedIn, or go get that certification or take that

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class or reach out to somebody in your network that is doing the job that you

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want to be doing or to learn how to.

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X, Y, Z, you name it, right?

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Lots of things.

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Take on a new kind of project.

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Make that move from marketing into HR or talent development, whatever it

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is, you've gotta just start, because if, I mean, we all know this, right?

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You miss a hundred percent of the shots.

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You don't take nothing's gonna happen if you don't take action.

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But your first action might be imperfect.

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It might be a mistake, it might go nowhere, but the second one,

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and then the third one, and then the fourth one, if you keep going.

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You just keep going and just keep start.

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You, you try something, you learn from it.

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You try again.

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You learn from it.

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With a growth mindset, you never know where it might lead.

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Right?

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When I started my first podcast in 2017, I had no idea where it was gonna go.

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I just knew that I wanted to start something.

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And if I'm honest, I did have fantasies of it turning into a really big podcast that.

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Would, would attract like huge name guests and that I would

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turn that into a business.

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And I had advertisers and I would make lots of money and

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I'd be coaching other people.

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That's what I thought I'd be doing when I started.

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And that was my fantasy.

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And that did not come true.

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None.

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Like I said, I've started three different podcasts multiple iterations of this one.

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None of 'em have ever been that big, right?

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None of 'em have been huge, you know?

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Yet, and, and none of them ever independently turned into a

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big income generating business.

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Right.

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I've never had really, I've never had any ads on this podcast.

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My other podcast is Talent Development Hot Seat.

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Had a sponsor advantage Performance Group for the first three

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years, I think until a year ago.

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They stopped.

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And then I built the membership community around it.

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But I never had a business around a podcast or direct income from it.

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So I didn't achieve that original goal or fantasy.

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In fact, at that time I thought I wanted to get into coaching.

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In fact, I went and got certified.

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I went through a program called Performance Coach University, run by

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Jar Robbins and Amanda Robbins who are good friends now to this day.

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And I learned a lot in that program.

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And I started doing some coaching.

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And what I realized, This is a great lesson for all of you that are, you

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know, you're doing a job, you have a career and you fantasize about

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doing something else, and you think, oh, I really want to do that thing.

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Sometimes you just gotta go try it.

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Like, not only learn how to do it, but go try it and see

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like . Can I get into coaching?

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Can I run my own business?

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Can I turn into a writer?

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Can I move from marketing to hr?

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Will I actually like it?

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And you know, when it's a job situation, you may not always have the luxury

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of just trying it, but if you work in a large enough organization, can

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you take on some projects, right?

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To try that thing.

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So I tried coaching and you know what I found out?

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I, I thought like, I'm gonna love coaching because I love helping other people.

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I don't really like it that much.

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, I really found out that in a, for a one-on-one coaching arrangement, as

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much as I love helping people and I love coaching people in sort of one-off

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situations, and maybe I could go back to offering like a quick hit, you know,

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one-time coaching experience, I don't really like the recurring one-on-one

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coaching, and I don't, honestly, I don't think I'm that good at it.

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Like I'm in a one-off.

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Trust me.

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Like if you were like, look, I wanna start a business.

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I wanna start a podcast.

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I, I'm trying to figure out how to get things off the ground.

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Like, can you sit down with me for half an hour, an hour and, and

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you're gonna pay me for that time.

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Like, I'm gonna give you all I got and we are going to get you going.

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I'm, I'm certainly committed to that and I have a lot of wisdom to bring,

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but as like a like an executive coach or something like that, I don't

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think it's one of my top skills.

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In fact, I have a couple executive coaching clients right now.

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And it's going pretty well, but I think they would be better served if they

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were working with with other coaches.

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I know some executive coaches who are really good, like my friend Masimo

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Baku who's become a good friend.

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And so I'm being honest, right?

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I think actually like part of owning your career is being honest about your

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strengths and your weaknesses, even the things that you want to do and recognizing

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like, Hey, this is this thing that I really wanted to do, and turns out I don't

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like it that much or it's not my strength.

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And it's really hard when you're running a business because you don't want to turn

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things down, especially in early days.

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You wanna take any money you can get.

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And so I've been there, I've taken all kinds of stuff, and I've also,

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as I've become more successful, been more particular with what I do take

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on and the type of work I do, I.

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And you know, I've kind of grown with that.

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So I learned during the early days that like, maybe coaching is not for me.

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And I got into more selling and running workshops and then I

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published my book and I decided I wanted to be a keynote speaker.

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So like, let me go try that.

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I.

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And it's taken a couple years, but I've built that up and now, like I've

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mentioned, I'm getting paid keynote speaking gigs and I absolutely love it.

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I absolutely love it.

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I could do, you know, a couple a month easily, maybe one a week

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easily, and I think I'd be really happy and I'd make a good living.

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Right.

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I'm not doing quite that many, but I'm doing quite a few, and

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I, and I really do enjoy it.

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And so what I discovered for me, I think is I like speaking.

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I like the one to many model, not as much, a lot more than the one-on-one, and I love

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building personal relationships and having one-on-one conversations with friends.

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And I even love coaching friends asking . Challenging questions and giving advice.

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Of course, we all love giving advice, right?

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But like I said, it turns out the, the coaching arrangement is not for me.

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Maybe that is for you.

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Maybe that's something you dream of doing one day but you don't know until you,

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you start and you try something, right?

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So when I like the whole formula that I talk about with owning

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your career that's in the book and that I talk about in keynotes.

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A lot of it's about setting a vision and making a plan.

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And then developing the right mindset and, and taking action on that plan.

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But something I don't talk as much about in keynotes and things.

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And if you've been to one of my keynotes and you're listening to this now,

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like thank you so much for joining.

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I, I hope you are taking some things to, to really think about owning your career.

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Is that how a chapter in the book about having a bias for action because there's

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no shortage of knowledge out there.

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You can literally learn how to do anything you want.

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It's all accessible, right through books, podcasts online

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courses, YouTube, you name it.

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Like if you wanna learn something, that information is accessible.

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Usually for not that much money, we have unprecedented access to information.

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The difference between those who are . Successful in those who are

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sitting on the sidelines is action.

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It really is the difference maker.

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It's someone who says, okay, I learned the basics.

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Now I'm gonna go try this.

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I'm gonna try this thing and I'm gonna see how it works.

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And if it doesn't go well, that's okay.

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At least I'll say I tried and I've learned from it.

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As I'm recording this, I'm actually using brand new recording

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software I've never used before.

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And I don't know how it's gonna go.

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I mean, it looks like it's working really well.

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It's pretty simple.

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a friend recommended it.

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It's called Squad Cast and it's been around, so it's not

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like it's, there's no risk.

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But the thing, the point of that is saying like, I'm all about trying new things.

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I try new software all the time.

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I'm trying new things in my business all the time.

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I drive my assistant Stephanie crazy because every week I come with new ideas.

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I'm like, let's do this, let's do that.

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And she's like, we haven't even finished this other thing.

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And so and that's just me.

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You may want a, a steadier thing, but I've gotten to know

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my strengths and weaknesses.

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I know what I like doing.

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I like trying new things.

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I like building things.

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And thank goodness I have Stephanie to help me implement and

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operate on a lot of these things.

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And I think that there's so much value in developing a growth mindset

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so that you are interested in willing in innovating and trying things.

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And once you have that vision, that idea of what you want to do, Make a

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plan, but just start and recognize that hey, things may not work out

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exactly the way you want them to.

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You know, I had that fantasy that I was gonna build a big business around the

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entrepreneurship podcast and somehow be an entrepreneur coach, which, what the hell?

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Like, I had never been an entrepreneur.

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I mean, I had done some entrepreneurial things.

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Really off and on for many years.

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But you know, the idea that I was gonna go be a coach for entrepreneurs,

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like I thought maybe I could do it.

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I had some confidence in that, but you know, that wasn't to be, that

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wasn't, that wasn't it for me.

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Now fast forward to 2023.

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Not only do I run this membership community, I have started a

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mastermind group for entrepreneurs in the talent development HR space.

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And if that happens to be, you go check it out.

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Our website is t dtt us.

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Slash community t dtt us slash community, and there's the info

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in there on all of our tiers, including the entrepreneur group.

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But it's mind blowing to me to think that in 2017 I was listening to

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all these podcasts, reading books.

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Dreaming that maybe one day I could be one of those people that's on podcasts

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and has his own business that somehow makes money, maybe runs a community

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and has a book or something like.

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But would that really happen?

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Because for most of my life, I think I was the person that like dreamed of

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something, but thought, no, that's not really me though, that's for other people.

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And then I just started taking action and just trying stuff.

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Like I said, I started that first podcast, no idea where it's gonna go.

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Started the second podcast, no idea where it's gonna go.

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And now fast forward several years later, I still have two podcasts.

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I have a book that has sold thousands of copies.

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I'm giving keynote talks in global companies all over the world.

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I have tons and tons of content out there on the interwebs.

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You can go search my name and you'll find more stuff.

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And I run a I, I've run two conferences and I run a membership community.

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And all of this wouldn't be possible if I didn't just start.

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If I didn't just start, so what I ask you to do as I close this out, I don't

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want this to be too long, is to think about that dream that you have, that

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thing that you're interested in doing.

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If it's a different type of job, if it's taking on a new project, if it's

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learning new skills, getting certified in something, maybe it's starting a

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business or a blog or a podcast like me.

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Think about what that is, sit down and, and start to write out a, a,

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a short little plan of like, okay, how do I need to make this work?

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Maybe you're already working on that.

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Maybe share it with somebody else, a, a good friend or a colleague or

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a boss, and then just figure out what's the first step, what's the

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first next step that I need to take?

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And then, then just go do something.

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If it's starting a podcast, like go sign up for a podcast media host.

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I use Captivate.

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There's others like Libson and others out there.

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Get the software you need, zoom or squad cast, whatever, schedule that

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first interview and just hit record.

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Just hit record and see how you feel and maybe publish it and maybe one or

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two people will listen your parents.

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And that's it.

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Like, it's not gonna blow up.

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It's not gonna be huge.

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And that's okay.

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'cause it's just practice.

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You know, your first 50 or a hundred are just practice anyway.

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Just get started with whatever it is, and then get feedback

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and then keep going because you never know where it might lead.

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But it won't lead anywhere unless you start.

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If you need more guidance and help and inspiration on owning

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your career, go grab my book.

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It's called Own Your Career.

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Own Your Life.

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It's available on Amazon, and I also have free resources on my website.

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If you go to andy storch.com/career.

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Andy storch.com/career.

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All the resources are there, as well as the book and any

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other information that you need.

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And I wanna thank you for listening.

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Thanks for tuning in and for making time for this.

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I really wish you the best in owning your career, getting started on

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something, and I hope to share it with others, share it online, and I

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hope to talk to you about it soon.