061: Breaking into the Underwear Business w/ Francie Wasser of Franciepants

A conversation with my former colleague and good friend, Francie Wasser about the new underwear line she's launching for women who want quality, cotton underwear. This is a really unique story and idea that you'll want to check out.

• Business was born out of a personal need and aha moment that it resonates with other people
• How home manufacturing works and why Francie is using it with FranciePants
• What Francie learned from her career in film production before moving to consulting
• Why Francie is using home manufacturing and how it will help the people making the underwear
• Why cotton underwear is important and healthy for women and hard to find in good style
• How Francie will overcome the higher cost of her business
• How Francie will raise money for the business in 2018
• Mistakes Francie made and lessons learned in sourcing fabric and other things
• Trusting instincts and being skeptical and verifying things independently
• How Francie has funded the business so far and why she’ll be raising money in 2018
• Francie’s advice for new entrepreneurs: Find a positive support group to help you on your journey and share ideas

Links:

• FranciePants website
• Email: francie@lovefranciepants.com
• www.Entrepreneurhotseat.com
• Andy Storch Coaching

If you are interested in coaching or have feedback or questions on the podcast, feel free to send me an email: andy@andystorch.com