Episode 78
058: Fame & Profit with Josh Elledge of UpEndPR
A conversation with my friend Josh Elledge, who runs UpEndPR, which helps clients gain fame and profit and become media celebrities with do it yourself PR.
Highlights include:
- Josh’s military and journalism background
- How Josh started SavingsAngel.com
- How Josh created his own PR for his business by reaching out to media outlets
- How Josh has gotten on TV over 600 times
- Josh aims to turn digital entrepreneurs into digital celebrities
- How to become an influencer
- Why Josh started SavingsAngel and how to get hooked up everywhere you go
- How a commitment to give and serve can get you further in life
- How Josh works with large brands to do “influencer marketing”
- Focus more on integrity and providing value and the money will come
- How Josh’s business differs from typical PR
- Tips for entrepreneurs to improve their influence and brand
- Media love partnering with people who already have audiences
- Create a press kit
- Have a great (updated) website
- Enhance your Google search results
- Be helpful to other publishers by providing lots of value to others
- Be prolific on Twitter and LinkedIn for B2B
- The easiest way to be successful in “Influencer Marketing” is to be an influencer themselves
- Tips for getting featured in traditional media
- Build relationships, find ways to be helpful and do nice things for influencers and journalists
- How to get good at doing interviews: just do lots of them
- Authority and Influence and currencies
Links:
If you are interested in coaching or have feedback or questions on the podcast, feel free to send me an email: andy@andystorch.com
